How to Make the News More Effective


To make the news more effective, there are some standards you should follow. A few of these include: Reporting on unusual events, Objectivity, Fairness, and Shareability. In addition to these standards, you should know how to judge the quality of news that you consume. There are many resources available online that can help you choose the right news to consume.

Reporting of unusual events

Unusual incidents are events that go beyond the norm in health care settings. These events occur in unexpected circumstances, and must be reported promptly. A person must report such events to the course coordinator or campus director no later than the next business day. Reporting of unusual events involves verbal communication, completion of a report form, and appropriate documentation.


Objectivity in news reporting can be a challenge for journalists. It is difficult to maintain the same standards of reporting and presenting information if we feel we must take sides in a debate. But there are several ways to remain objective and fair while reporting the news.


The Pulitzer Prize for Fairness in Journalism aims to promote fairness in news reporting. But it is not enough to give the opposite side of the story equal time. Fairness also means making sure all points of view are represented and supported by facts. As an example, journalists should not give equal time to a story involving a “he says/she says” debate.


Shareability of news is a critical indicator of its impact on readers. Stories with high shareability tend to be more widely circulated than those with low shareability. For example, stories relating to coups or popular celebrities tend to receive more shares than those pertaining to everyday people. Using analytics, newsrooms can measure their shareability for each article and adjust their coverage accordingly. In addition to using analytics, newsrooms can create exclusive content to increase their shareability. This allows them to control the story and ensure that it is accurate. In the end, this can be a powerful PR strategy for their organizations.


When pitching an exclusive story to a journalist, the key is to identify the media’s target audience. While all journalists should be open to working with brands, some outlets might be more appropriate for some products than others. Be sure to research the outlet’s name, specific target audience, and past collaborations.

Celebrity stories

There are many different types of celebrity stories. Some of these stories are funny and others are embarrassing. Some are the result of a chance encounter with the spotlight. For instance, Pamela Anderson was discovered at a football game, when her image was projected on a stadium screen. She soon signed a deal with Labatt’s beer and gained fame. Another example of an unexpected celebrity story is Lana Turner, who was discovered in a soda fountain in 1937, by Hollywood Reporter publisher Billy Wilkerson.

Influences on news selection

Influences on news selection include factors such as the journalist’s first encounter with a potential story, which will have an impact on subsequent processing and gathering of information. The first newsroom channel that determines the start of the story is called the “news discovery channel.” This phase of news selection is very important, because it triggers the news-making process.